Thursday, September 9, 2010
Mickey D's
The video regarding Hamburger Diplomacy was very instructional to me. I was interested in seeing how we were able to spread capitalist ideals and management to a vulnerable country in a transitional period. It was quite fascinating to see how ready the people of Russia wholeheartedly embraced the arrival of a multinational corporation. It has been said that the Russians have always preferred to be ruled by autocratic rulers but I do not think that they foresaw the effects that capitalism would have on their society. McDonald's is probably the most benign form of capitalism they have experienced since the beginning of perestroika. They act as a corporation that is beholden to the corporate ethics laws required of American companies whereas the oligarchs and insiders have no such rules or oversight. I think the video itself was a very good marketing tool for McDonald's that works as well today as it did in the early 90's. McDonald's is bringing democracy and downer cow meat to all!
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